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MITSUBA VISION 2030

We are committed to offering optimal solutions for electrification, contributing to the realization of a carbon-neutral society. Our goal is to become a corporate group that continues to strive for mutual growth with the society.

ミツバビジョン 2030

Mitsuba’s business started with generator lamps for bicycles. Aligned with our philosophy and mission statements, we have developed, manufactured and provided a variety of automotive and electrical components, offering pleasure and peace of mind to people in the world in accordance with the advancement of the mobility society.

We have great respect for our customers and continue to work diligently to fulfill their needs. This is what has helped shape Mitsuba and makes us unique with its excellence in “technologies that drive things” and commitment to “alignment and optimization.” We will continue to pursue “optimal solutions” with this mindset.

Moving forward, Mitsuba will take a wide range of business opportunities for electrification, from electrical parts for automobiles, to electrification of driving sources, to commitment to reduction of carbon footprint for the entire supply chain, and even to business development to new market fields. We will contribute to the realization of a carbon-neutral society, offering “optimal solutions” with this proactive approach.

Through these actions, the Mitsuba Group will seek not only its sustainable progress, but also mutual growth and prosperity with customers, employees, business partners and stakeholders. This is the future we pursue.

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Meet the mobility society’s needs by demonstrating our global niche capabilities.

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Create new markets with technologies that drive things and open innovation.

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Share joy through “Challenge, Teamwork, and Creation” with members of the Global Team.

Toward the Realization of Mitsuba Vision 2030

Creating newly added value in response to diversifying electric mobility needs

Automobile and Motorcycle
Automobile and Motorcycle
  • CASE
    Safety, autonomous driving, connected, electrification
  • Decarbonization in the product life cycle
Ultra-Mobility and Service Robots
Ultra-Mobility and Service Robots
  • Driving motor system (electrification)
  • Collaborative operation robots
  • Avatar robots (remotely controlled)
Services and Experiences
Services and Experiences
  • Mobility assistance for the elderly / autonomous mobility scooters
  • New public services (last one mile)
    Example of efforts
Three Growing Areas (Electrification Solutions Business Area)
We will accelerate our response to high-value-added products, including products for CASE , which are expected to grow in the future due to the rapid electrification of mobility.
Particularly in the following areas where future growth is expected, we will continue to promote product development in the newly established “Electrification Solutions Business.”

[For thermal management]

Brushless fan and shroud

[For ADAS / autonomous driving]

For brake control / Electric power steering / Electric oil pump

[For micro mobility]

General-use low-profile
driving system / Micro EV driving systems