Creating a Vision

Expanding the Mitsuba brand at the global level means offering pleasure and peace of mind to the people of the world, while at the same time building a relationship of trust that will foster their loyalty to the Mitsuba brand. Since our founding, we have maintained a global perspective, and we operate businesses on the global level and our business is actually expanding at the global level.
Simply expanding our activities to the global level, however, does not equate to thinking with a global perspective. We will gain the trust of the world by learning to sense changes in the world around us, listening to the diverse views of people around the world with sincerity and humility, respecting and accepting diversity of culture, history, nationality, and thought, and swiftly reacting to change.

Mitsuba is a "manufacturing" company, capable of integrated support for all processes from development to production, sales, and management.
Since our founding, we have met our customers’ expectations through our combined capabilities and our sensitive and flexible support. We value market (customer) driven development over product (designer) driven development. By this, we mean that we develop products for our markets (customers), rather than developing products and then finding or creating markets for them.
Here, we use the word "customer" with a broad meaning that encompasses the end users of our products, our business partners who purchase these products, and within our company as well, referring to the people in later processes who will make use of our work. We will continue to base our decisions on our customers, listening to our customers’ views and understanding the expectations behind these views.

"Sales First"
A product is something that ordinary people want because it makes their lives easier. It is something we manufacture and sell that is safe and secure. I also believe that these properties can benefit our culture. This is what I mean by "Sales first"; and a company has no purpose if it is not literally united in its commitment to this idea, including supplier control and acceptance by the purchasing department, clear and precise measures by the production planning department to keep our production lines running smoothly, and everyone involved in sales, as well as research, development, accounting, the general affairs department, labor relations, and every other division and aspect of the company.

Sadao Hino (Mitsuba Mutual Aid Society Bulletin)

"Listen to what your customers have to say."
We must listen harder to what our customers have to say. What are their needs? What trends are shaping society? We must find this out, orient our plans to it, and test our plans against it.

Noboru Hino (Mitsuba Management News)

As we grow on a global scale, we do not forget our debt of gratitude to the local communities that permit us to operate our businesses amongst them. To repay this debt, it is our mission to coexist with our local communities and contribute to their development. Involvement with the community has no meaning if it is only temporary. It is vital to build a relationship of trust through a dialog with the local community, maintained by way of sustained action. Everyone who works at Mitsuba maintains an active involvement with the local community, with the awareness and character of upstanding members of the community.

"Those who brighten the corners of the world are the nations’ riches"
Our most important challenge today is to develop our humanity as responsible members of society. A great Buddhist teacher once said: "Those who brighten the corners of the world are the nations’ riches." We should strive to win the trust of the people around us, both at our workplaces and in the communities where we live.
Our lives are truly dependent on so many different people. In order to repay this debt, we should strive to serve society through the work we perform at our company.

Sadao Hino (Sairin)

In order to propose new value, it is vital that we develop our receptivity to changes in our environment and technological advances, absorb truly useful new knowledge and skills, and systematically store and share them. We do not want our systematized knowledge and skills to be fragmented or incomplete; we want them in an orderly state that we can use when needed. We will build the capacity to respond instantly to our customers’ expectations, improving our sensitivity to change and to new knowledge and skills, and accurately tracking future demand and trends.

The originality that is created when we each share our knowledge and experience, and work together creatively, will put us ahead of our rivals. Some people, however, are set in their ways of thinking and are not open to new opinions or ideas. Others feel that they have to do everything themselves. Yet others just go along with the flow, never thinking seriously for themselves. These types of people cannot act creatively. Every job has creative aspects. Good development requires active discussion and a commitment to a unique Mitsuba culture, rather than opposing or rejecting differing views.

"Dig beneath the surface"
There are a lot of ideas in Mitsuba products, and all of them are the result of sustained effort. The efforts that go into creating such ideas are invaluable. Ideas are 90% effort; furthermore, an idea can only be commercialized if it is combined with more ideas to incorporate it into the manufacturing process.

Yukio Hirano (Kurumanoseni Atsuki Omoiwo)

"Be an original, development-driven company that can compete anywhere in the world"
Being an original, development-driven company means aiming to develop groundbreaking products, with greatly superior technology, quality, and cost, in order to out-compete our rivals in the global market. This includes development in all fields, and in our day-to-day work, be it human-resource management, logistics control, system or technology development, or manufacturing.

Noboru Hino (Sairin)

We will become a solution-oriented company, continually delighting our customers through a commitment to forward-looking value that exceeds their expectations. The Mitsuba corporate culture encourages the proposal of new and independent ideas, and all jobs at Mitsuba require new ideas on a daily basis. We also have a rich variety of topic-specific suggestion programs, including suggestions for improvements, business ventures, and new products.
Those who polish their communication skills in order to actively propose effective new ideas, and have an attitude of responding to the demands of customers and bosses with new suggestions, will create a virtuous cycle of gaining new responsibilities and having greater expectations placed upon them.