Message from the COO

Mitsuba’s growth strategy is to expand in emerging economies and respond to eco-car needs, while strengthening Mitsuba by improving QCD competitiveness and profitability.

The automobile industry is facing a turning point. Not only are there increased unit sales from the rapid economic growth in emerging economies, but the development of hybrid and electric cars has also picked up the pace, which will reduce environmental load in the future and therefore contribute to the realization of a sustainable society.

This year, Mitsuba inaugurated the 9th Mid-term Management in our Three-year Plan under the slogan "Growing Globally: Reinforcing Consolidated Management." We intend to attain growth through expanding our business in emerging economies and responding to eco-car needs, as well as reinforcing our corporate structure by furthering profitability through strengthened QCD (Quality, Cost, Delivery) competitiveness and the reduction of fixed expenses.

Amid the increasingly competitive environment, our key goals are improvements in product competitiveness and a stronger, stable global production and supply structure. Furthermore, we will promote the development of products with new values that, with motor technologies at the core, support convenience, comfort, safety, and environmental load reduction via the implementation of technical strategies aimed at future growth, in addition to our continuing pursuit of building a competitive edge in the global market, developing and reinforcing our corporate structure that complies with the rapidly changing management environment.

Mitsuba will fulfill our corporate responsibility towards the changing society and develop into a fascinating company accepted by stakeholders worldwide. Through such efforts, Mitsuba pursues the realization of its corporate philosophy: "To provide pleasure and peace of mind to the people of the world."