Together with those who support it, Mitsuba will provide pleasure and peace of mind to the people of the world by creating technology in harmony with society and the environment.

The Mitsuba Group offers pleasure and peace of mind to customers worldwide and contributes to creating a spiritually rich society.

Mitsuba will contribute to society through providing value to people all around the world, not to mention our direct clients, in our expanding realm of business.
The value we deliver is "pleasure and peace of mind," which follows safety, comfort, and convenience. This value forms not only a foundation upon which we create our vehicle system designs, but lies at the heart of our new fields of business that are spreading to the areas of industry and living.

To accomplish that end, Mitsuba creates technologies that harmonize with society and the environment.

For the realization of the concept of "pleasure and peace of mind," Mitsuba will originate new technologies that accommodate the diverse values people hold and the progressing social systems, as well as harmonizes with nature and global environment.

And the main actors are the people who love and support Mitsuba.

Each and every Mitsuba employee works toward the fulfillment of the Mitsuba philosophy and participates in corporate activities as active agents.
In addition, Mitsuba owes a lot to our customers, business partners, shareholders, and many others who are involved with Mitsuba for their support, which keeps us moving toward this goal.

1. We will make Mitsuba the brand of choice on a global scale.

To become the preferred company

In the age of intense competition, it is necessary to first meet the basic conditions, quality and price to be specific, in order to win customer satisfaction and enjoy lasting business relationships. The only way to win customers is to present them with unique and clearly competitive solutions and receive recognition.
Continuing such endeavors can gain and build corporate trust in us.
Mitsuba aims to become a trusted company that is and whose products are preferred and highly valued by our customers.

Spreading the Mitsuba brand across the globe

A brand is a mark of the one-of-a-kind value or meaning a company name or product name has acquired.
Our goal is for the word "Mitsuba" to be synonymous with the phrases "technology in harmony with society and the environment" and "pleasure and peace of mind" as we expand the Mitsuba brand in Japan and internationally.

2. We will use our technology as a driving force to take up the challenge of creating new markets.

Our technologies as the driving force

A company that can sustainably grow and develop has identified their driving force, or their source of power.
Mitsuba's driving force for growth and development is "technologies." Through the sophistication of our amassed techniques and the development of new technologies, we strive for further growth and development by way of system concept proposals.

The challenges of creating new markets

A market is created when a novel value is developed and that is widely recognized by customers.
Mitsuba will continue to develop original technologies that can be a new standard as our challenge of creating a new market.

3. Mitsuba will bring out the best in its associates, as its associates bring out the best in Mitsuba.

Bringing out the best in our associates

Mitsuba is a place where each and every employee grows into a being widely recognized in society. By the individual employees exerting their uniqueness and abilities, and identifying the results, we create workplace environments that foster increased motivation.

Our associates bring out the best in Mitsuba

Mitsuba is supported by our employees' willpower, abilities, and actions. Mitsuba's growth and development is the sum of our employees's personal growth.
Building on the corporate culture where employees enlighten each other, we pursue management that benefits both the people and the company.

Vision - Challenge - Speed

Mitsuba's conduct philosophy indicates what our employees should keep in mind everyday, as well as how they should act on a daily basis. Through the practice of Mitsuba's well-familiarized philosophy "Vision - Challenge - Speed," let's together shape a renewed Mitsuba climate.

The MITSUBA WAY consists of codes of practice that are centered on the principles, or DNA, that Mitsuba has valued since its establishment, based on the understanding, thoughts, decision-making and actions of each individual employee during his/her daily work activities.
In an ever-expanding world market, the MITSUBA WAY serves as the standard for all the individual members of the Group by helping them unite to ensure the fulfillment of the corporate mission of "providing pleasure and peace of mind to the people of the world by creating technology in harmony with society and the environment."

MITSUBA WAY Explained