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Aiming towards a stronger corporate structure to win out in the global market
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President
Tsuneo Akuto |
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Recently, with the expansion of leadership among the BRICs, as well as other developing countries and countries rich in natural resources, continuing to expand throughout the world's markets, the Japanese automobile industry has been able to increase its annual shares in these markets through advances in terms of quality and increased mileage. And now, as global markets are forced to confront deflation due to a simultaneous worldwide recession in the face or extremely severe conditions, there is a recognizable acceleration in the demands for low cost, compact cars capable of reducing the burdens on the environment. At the base of this business environment, the Mitsuba slogan of "A Global Victory!! -The enchancement of profit-earning capacity-", terms such as "costs" and "environment" continue to gain more attention as key words referring to proposals for new skills and products continuing to be created with new added values.
Furthermore, in order to become a company that is favorably accepted by its customers, community residents, and all of the stakeholders throughout the world, Mitsuba will continue to strive to realize its corporate philosophy "Together with those who support it, Mitsuba will provide pleasure and peace of mind to the people of the world by creating technology in harmony with society and the environment." The Mitsuba Corporation will continue to attain this philosophy.
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