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Aiming towards a stronger corporate structure to win out in the global market
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President
Tsuneo Akuto |
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Recently, within the global market, there has been a recognizably marked growth among the BRICs countries as well as other emerging nations and countries.
In the face of this situation, the Japanese automobile industry has been able to continue to expand its share of this market, but since the first half of 2008 a world-wide economic fluctuation has created an extremely harsh environment for those of us involved in this industry. Within such a business environment, Mitsuba has continued to endorse as its company slogan the concept of “winning out ~ enhanced profit-earning capacity”, as it strives to devote more energy into dealing with “costs” and the “environment as a part of its effort to propose new technologies and promote the development of products new and improved prices.
As we strive to carry out our responsibilities in a rapidly changing society, we also sense a prepossessing acceptance among our customers of our enterprise as one with many attractions and a large potential for growth among local supporters and stakeholders throughout the world who embrace the Mitsuba Corporation. The Mitsuba corporate philosophy is, "Together with those who support it, Mitsuba will provide pleasure and peace of mind to the people of the world by creating technology in harmony with society and the environment." The Mitsuba Corporation will continue to attain this philosophy.
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